Ten Bag Press is a publisher devoted to producing books of the highest quality.

Whether it be our writers, photographers or designers, everyone who works on publishing projects for Ten Bag Press is passionate about storytelling. One of our favourite sayings is, “Everyone on the planet has a great story to tell.” Along similar lines, we believe every community group, every town and every business has a story worth telling and worth recording for posterity.

Our writing style is to produce engaging text by combining oral history and yarn-spinning with in-depth research. When combined with the highest quality documentary photography, we are able to produce books that truly respect and celebrate their subjects. Add to that the first-class design that sets Ten Bag Press books apart from so many others, and you have a publisher that is at the top of its field.

Adam McNicol


Adam McNicol is a Ballarat-based journalist, author and publisher who grew up on a wheat and sheep farm just outside the Mallee town of Manangatang. He has written a number of books for major publishers, including The Danihers, the authorised biography of the four brothers who played for Essendon. He has also co-written a number very popular AFL player autobiographies, including All Bets Are Off with David Schwarz, In My Own Words with Brendan Fevola, Life and Football with Jonathan Brown and Stevie J with Steve Johnson. Adam founded Ten Bag Press in 2010 when he wrote and published a history of Manangatang, a that contained the brilliant photography of Andrew Chapman. Since then, Ten Bag Press has published a range of books. Among them are a photo book celebrating the Camperdown Racing Club, a history of CUA, Australia’s largest credit union, and a collection of Andrew Chapman’s photographs of the wool industry, Woolsheds: Volume 2. The highest-selling Ten Bag Press book to date is Road to Redemption: A Championship Journey, the story of Scott McLaughlin’s remarkable comeback to win the 2018 Supercars Championship.

Andrew Chapman


Renowned photographer Andrew Chapman has worked on Manangatang, Camperdown and its Cup, Just Like Family and Quilpie. Andrew's best-selling photographic books include Woolsheds, Around the Sheds and Working Dogs.

Noel Butcher


Noel Butcher has been photographing, with varying degrees of success, since the mid-1960s. He had a long career with the Herald newspaper in Melbourne, then freelanced for various newspapers, magazines and corporate clients. Having retired from the banality of corporate work, he now only photographs topics he considers interesting.

Jaime Murcia


Jaime Murcia has been shooting professionally for almost 30 years, carrying his camera with humour, compassion and curiosity. His work has been published right across Australia in countless magazines, newspapers and websites.

Phil Campbell

Book designer

Phil Campbell is an award-winning book designer based in Richmond. He designs a range of non-fiction titles including books on current affairs and rural themes as well as biographies. He enjoys getting out of the city to help document Australian rural life.